Most Popular Television Lead Actress 2021-22

Team IFTA believes that there is no better judge than the audience. So IFTA gave the voting rights to the ultimate consumers of the content – the viewers. There is no jury or panel involved in making the decision for the winner.

IFTA has a dedicated market research team that works diligently to find the potential list of nominees who then compete to win the particular category. Spread across various categories, the IFTA market research team makes nomination lists based on primary & secondary market research and analysis. These lists are then made public for the audience to vote. The Nominee getting the highest number of votes wins that particular award category.

About the Instagram Poll Challenge

Besides online public voting, IFTA has introduced the Instagram Poll Challenge for the very first time.

To make this challenge functional, an Instagram story was put on the official Instagram page of IFTA, informing the viewers about respective Award category and whom they’d want to see as the Poll Challengers. For example, the Instagram story for this particular category would say: “Nominate a TV Serial for the Poll Challenge”. Based on the audience’s reaction, the top four names that pop up the maximum number of times, make it to become the final four Poll Challengers.

These Poll Challengers then compete through three different rounds of Instagram Poll Challenges. If a Poll Challenger:

1. Wins 1 out of the 3 poll challenges, then the Winner gets 10% bonus votes of its total votes on IFTA voting site.

2. Wins 2 out of the 3 poll challenges, then the Winner gets 15% bonus votes of its total votes on IFTA voting site.

3. Wins all the 3 poll challenges, then the Winner gets 20% bonus votes of its total votes on IFTA voting site.

The IFTA voting site only allowed for the Voters with Indian Phone numbers to Vote. Due to this reason, the Instagram poll challenge was introduced to give International Fans an opportunity to Vote for their favourite celebrity

And the Winner is….

It is very hard to make room for yourself in a show that is already star-studded. This actress not only made the audience go gaga for her but the sheer amount of love that she receives for her character on the show is exceptional. The winner of the Most Popular Television Lead Actress category is Pranali Rathod with 8508 votes for playing Akshara in Yeh Rishta Kya Kehlata Hai.

Pranali Rathod has played role of a music therapist at Birla Hospital, which has garnered a lot of success and the morality that is given to her character on the show resonates with the audiences. Her love angle with Abhimanyu played by Harshad Chopda also adds to the popularity. She nails her performance in every episode and keeps her viewers engaged.

At number two is another beloved star, Tejasswi Prakash who has scored 8009 votes on the list including 20% bonus votes as she had won all the three Instagram Poll Challenges. Tejasswi Prakash plays Pratha in Naagin 6, who belongs to the Shesh Naagin clan and seeks revenge against those having malicious intentions for India. The aim of Pratha is to save the country from another pandemic. Tejasswi gives a very natural performance in a show that has a lot of VFX involved.

Priyanka Chahar Chaudhary got 1579 votes for playing Tejo Kaur in Udaariyaan. Priyanka’s show revolves around a Punjabi family and it is one of the reason for its popularity in North India, as the viewers resonate with the characters and the lingo used in the show. Also the righteous character of Tejo keeps the audience glued.

Some Honourable Mentions

At number four is Sumbul Touqeer Khan with 1408 votes for playing the title role of Imlie. Sumbul gives life to the character of a village girl, who was forced to marry a journalist, to later find out that he’s already married. With a unique premise, Sumbul managed to give a promising performance.

Following Sumbul are the names including Rupali Ganguly for playing Anupamaa in Anupamaa, Ayesha Singh for Gum Hain Kisi Ke Pyaar Mein and Disha Parmar for Bade Achhe Lagte Hai 2.

Results

Words of Gratitude

Team IFTA congratulate the winners and appreciate the audience for supporting them and taking the time to vote.

IFTA hopes to see you again next year with the latest nominations and new results. Do not forget to share your feedback and suggestions.